Ulf Bengtsson's bio

…. is the man who wanted more…
He grew up in a 300 years old farm i Värmland, Sweden, close to the Norwegian border. Through all his childhood he battled with questions like ”What can I achive?” How far can I go?”
  Ulf had the highest grades in school. He was running for the youth political party, he was an outstanding athlete. He ran the school entertainment , he was a defender of the weak, he emptied the small options for challenges in the home village and wanted to meet the challenges of the world.
Already at age of 19 he had was a team member of national team Olympic lifting, "A National champion of Bodybuilding”. At Military he was chosen for the highest education and leadership. He left with highest possible grades. He became the first bodybuilder ever to enter The Royal Collage of Physical Education in Stockholm.
He went after his destiny and built his own story…

A thlet
Ulf went with his bag to Los Angeles California, to be where the best are - Arnold Schwarzenegger, Frank Zane, Joe Weider. Within two years, he was ranked top six in the world. Friend of Arnold and training partner with Frank Zane, he published his first book: ”The total dedication" that became a best seller in Sweden.

P romoter
Ulf also created ”World Strongest Man Superseries" in partner with IMG. He launched the tour world wide. He delivered TV programming to 500 million households world wide. and was one of the promotors of ”Mr Olympia.”… and beat all previous records set by other promoters (specially Mr. Schwarzeneggers).

E ntrepreneur
Ulf went to Russia - behind the iron curtain and established the second largest Northern Europe hospitality company in Russia. But what happends when the Russian mafia attacks you, when betrayal, and manipulation is hitting your face?   After the Russian adventure, he build a woman's training company in the most closed country for woman in the world, Saudi Arabia.
Ulf zamlada

W orldClass founder
World Class today is still a strong brand in many countries. World Class us divided into four different structures. The Swedish company is owned by Arena, focused on rehabilitation and exercise. The Russian Worldclass today is owned by Goldman Sachs and Alfa Capital and is the number one lifestyle company in Russia today.

W riter

Ulf became one of the first to talk and write about women fitness, the importance of proper nutrition, and the importance of weight training. He even wrote the education literature.  

T eacher

As the first bodybuilder in history Ulf was starting his education at the prestigious Royal College of Physical Education in Stockholm, Sweden. The world famous professor Per Olof Åstrand asked Ulf how he succeeded this education. There was not in his mindset that a bodybuilder could have enough grades to qualify. With studies in anatomy, psychology and more he entered. Ulf got his degree and became academic.

Ulf Bengtsson the athlete

Ulf Bengtsson - pose
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U lf went with his bag to Los Angeles California, to be where the best are - Arnold Schwarzenegger, Frank Zane, Joe Weider, Samir Bannout, and the female Queen of bodybuilding Rachel McLich. Within two years, he was ranked top six in the world. He placed third in both Mr. Universe (1977) and Worldgames (1981).
Friend and training partner with Frank Zane, he published his first book: ”The total dedication" that became a best seller in Sweden.

Ulf Bengtsson the promoter

U lf also created ”World Strongest Man Superseries" and teamed up with promoting company IMG. He launched the tour world wide. He delivered TV programming to 500 million households world wide and was the promotor of ”Mr Olympia” (1987) … and beat all previous records set by other promoters (specially Mr. Schwarzeneggers).
LPJ2
Brian Shaw

Ulf Bengtsson the WorldClass founder

WC founder
Ulf Bengtsson - Worldclass founder